24
749 forecasters
What will be the average live TV viewership rating of China Media Group's 2026 Chinese New Year’s Gala?
Older viewers prefer classic TV formats, younger generations watch with them
More %
TV in general is in decline globally
Less %
How Many Travel for Chinese New Year: Over 3 Billion Journeysparty.alibaba.com•Jan 10, 2026
More %
TV ratings have high variability with cultural relevance and unforeseen events
Increases Uncertainty
Chunyun migration at all time high, boosts TV viewership
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Recent upward trend in TV ratings
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Shift from TV to mobile and streaming
Less %
2024春晚：为何6年来收视率最高？内宣没有过猛，但外宣很硬？theinitium.com•Feb 11, 2024
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Viewership regressing to mean after post-COVID spike
Less %