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When will the average ticket price in US cinemas be $10 or more?
With the changing realities of media consumption (many video on demand services, both legal and not), one has to wonder how the movie industry will cope. Previously they lived by ticket sales alone, then came merchandise, and now the influx of legal downloads, available increasingly shortly after the release of the movies in theatres.
As such it shouldn't surprise one that ticket prices have been rising over the years. Some cinemas demand more per ticket, some less, but the average almost doubled within the last 20 years. The average for 2017 was just shy of 9 dollar. Thus one has to wonder: when will the magical 10 dollar threshold be broken?
When will the average ticket price in US cinemas hit the $10 threshold?
This question will resolve positive when, a quarter after the respective box office year ends, The Numbers or another credible source reports an average annualised ticket price of ≥ US$10.
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