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What will the listing price of an Impossible Food's plant-based beef burger be, in a U.S.-based supermarket, in USD per kilo, in June, 2022?

Impossible Foods Inc. is a company that develops plant-based substitutes for meat and dairy products. As of September 21st, 2019, at least one supermarket has announced its plans to stock its shelves with the Impossible Burger.

According to Vox, a 12-ounce (0.34 kg) package of Impossible Burger will cost $8.99 at Gelson’s Markets, which is limiting each customer purchase to 10 packages per visit. This translates into a price of $26.43 per kilo.

What will the listing price of an Impossible Food's plant-based beef burger be, in a U.S.-based supermarket, in USD per kilo, in June, 2022?


This question will resolve as the lowest reported price per kilo in the month June, in 2022, of any plant-based beef (PBB) burger produced by Impossible Foods, and/or being marketed under the Impossible Foods brand, as indicated by credible reporting. The question shall resolve as the price in USD and in 2019 prices, adjusted for inflation using a commonly used U.S. CPI, such as one published by the Bureau of Labour Statistics.

Credible reporting of the price of the PBB burger's price should come from credible media reports, or photographic evidence of supermarkets' offline or online listings. Admin may choose to discount various evidence if it is judged that these are items are likely to be mislabelled, or due to glitches on websites, etc.

The following sales do not identify the price of the PBB burger for the purpose of this question: samples given out for free, sales discounted with one-time discounts or discounts derived from coupons, or programmes such as loyalty schemes or credit card membership, amongst other special price structures that are only available for limited time, or to a strict subset of the supermarket's shoppers.

PBB is taken to refer to plant-based product that aim to be direct replacements for beef by mimicking the taste, texture, and look of beef, and are marketed as doing such.

A supermarket is here defined as the company that operates physical self-service retail markets that sell foods and household merchandise. The supermarket must have at least ten physical stores (although the Impossible Foods product need only be on offer in at least one store). A list of examples of supermarkets that qualify today can be found here. These will continue to qualify as supermarkets as long as these operate at least ten physical self-service retail markets.

The question resolves ambiguous if Impossible Foods ceases to exist, as judged by an admin. Impossible Foods changing its name does not terminate the existence of Impossible Foods.


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