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What will the U.S. market for plant-based meat be worth in the year ending in April 2028?
Data from SPINS summarised by the Plant Based Foods Association and The Good Food Institute shows U.S. retail sales of plant-based alternative foods have grown 11 percent in the past year, and 31% over the past two years (Good Food Institute, 2019). By comparison, total U.S. retail food dollar sales grew just 2% over the past year and 4% over the past two years.
This brings the total plant-based alternatives market value to a total value of $4.5 billion in 2019. At an estimated $801M the plant-based meat market is the second highest grossing plant-based alternatives product, after plant-based milk.
Most dollar-sales of plant-based meat tend to come from frozen products (73% in 2019). However, this seems to changing quickly: product innovation and merchandising strategies have grown dollar sales of refrigerated plant-based meat by 85% (Good Food Institute, 2019).
What will the U.S. market for plant-based meat be worth in the year ending in April 2028, in millions of 2019 USD?
This question resolves as the value of the U.S. market for plant-based meat, as estimated by SPINS. The market value is to be adjusted for inflation using a widely used CPI and given in 2019 prices. SPINS' estimate of the value of the U.S. market for plant-based meat is given by the sum of the value of the US market for the following subcategories of plant-based alternatives: meat based burgers, nuggets, strips and cutlets, links, patties, grounds, deli slices, meatballs, loafs/roasts, shreds/pulled, jerky and other plant-based meats.
In the event that the only data available is that for the year ending in December, and if it cannot be constructed or obtained any other way (such as by using the following year's data release, or by contacting the relevant organisation), then this question shall resolve as the total value of the market for the year ending in December of the previous year.
SPINS is to be considered to be substantially different if the methodology for estimating the size of the market is substantially changed, such as when using the new methodology, estimates of the historical size of the market (currently $584m in 2017, $731m in 2018, $801m in 2019, with all years ending in April) changes by more than 50%.
In case SPINS data is not available, it is left to the discretion of an admin to either resolve this question ambiguous, or consult an alternative estimate. However, this alternative estimate should only be used if it is judged that this estimation approach is at least 90% likely produce an estimate within 50% of the estimate obtained by following the SPINS methodology, subject to updates considered reasonable in case new plant-based subcategories emerge, or previously existing subcategories that were excluded from earlier SPINS estimates constitute a larger share of the total value.
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