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What percentage of U.S. adults will self-report to follow a vegan diet in 2028?


Dietary veganism is the practice of abstaining from the consumption of animal products (including dairy and egg products). Veganism may be adopted for various reasons. Objections to eating might might arise out of concerns for animal welfare, animal rights, or be borne out of religious beliefs. Other motivations for vegetarianism include health-related, environmental, cultural, aesthetic or economic ones.

In a 2019 national survey of 2,027 U.S. adults aged 18 and older, commissioned by the Vegetarian Resource Group, 2% of respondents self-reported as dietary vegans.

In a major poll of adults in the U.S. done in 2028, what percent will self-report to follow a vegan diet?


For the purpose of this question, self-reporting any vegetarian status amounts to agreeing with the proposition "I never consume meat, fish, seafood, or poultry, dairy or eggs". At least 2,000 adults representing a cross section of U.S. adults must be polled. The preferred source is a poll commissioned by the Vegetarian Resource Group (VRG). If surveys commissioned by the Vegetarian Resource Group are no longer admissible or are discontinued, an admin may decide to consult another polls if i) it polls a representable cross section of U.S. adults, and ii) it polls at least 2,000 adults, and iii) iii) respondents are asked whether they never eat meat, fish, seafood or poultry.

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