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When will Beyond Chicken be available from a Grocery Store?

Last Fall, Beyond Meat launched a one-day trial of a plant-based chicken product in a single Kentucky Fried Chicken location near Atlanta. The launch attracted out-the-door lines, and sold out within hours. The one-day trial has now prompted Beyond Meat to partner with KFC for a limited rollout of the Beyond Chicken product to roughly 100 KFC locations in Tennessee, Kentucky, and North Carolina.

A commercially-viable, plant-based chicken substitute (of quality comparable to the existing offerings of Beyond Meat and Impossible Foods) that began to pull market share from farmed chickens would be a substantial victory for animal welfare. From Beyond Meat's perspective, moving from restaurant-partnerships to grocery retail is a logical next step.

When will Beyond Chicken be available from a Grocery Store?

For the purposes of this question, "available from a grocery store" means that an ordinary consumer (i.e. not a restauranteur) can purchase a product containing Beyond Chicken from an ordinary grocery store, packaged for retail consumption.


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